What are Micro Moments?

These two words could make or break your business...

Hi friends, let's talk micro-moments and the power they hold in 2019.

Essentially, a micro-moment is defined as the moment a person reflexively turns to a device (most commonly their smartphone) to act on a need.

Either to:

- to learn something.

-do something.

-discover something.

-watch something.

-or buy something.

These are intent driven moments when decisions and preferences are made. The moments leading up to a person hitting that "purchase" or "book now" button.

NOW THAT'S A BIG DEAL!!!

It's the entire CUSTOMER JOURNEY all rolled into a few pivotal moments.

The important point here, as a business owner, is to provide clear, concise content that can answer the needs of the person in search and direct them towards your product or service.

In these moments, you must provide the consumer with what they want, when they want it.

DELIVER ON THEIR NEEDS.

So how do you go about this, you ask?

-Be there: anticipate these micro-moments beforehand and be ready to deliver when they occur.

-Be useful: make sure your online presence is relevant to your customer's needs in the moment.

-Be reliable: create a seamless customer experience across all your platforms.