Branding for Small Business

Branding for SMALL business is a BIG deal

Branding for SMALL business is a BIG deal...

In today’s overloaded media world, building lasting relationships and loyalty within your audience is 🔑.

Before you get overwhelmed thinking, “how on earth am I going to make a connection with my entire audience? Maybe memorize their birthdays? Or start baking personalized cakes? Maybe even show up to their cousins wedding?! 🙀🙀🙀

HOLD UP 🤚.

It’s time to stop stressing and start branding...

👉 Your brand is much more than just a logo.

It’s the way you SPEAK to your audience.

It’s the way you LOOK to your audience.

It’s about being YOURSELF in front of your audience.

Create a plan to execute those three points, consistently, and voila~you’ll have a brand that stands out AND be able to grow an audience who is invested and loyal 🙌.

EASY STEPS YOU CAN TAKE LIKE, TODAY...

👉 Think of your brand as a person.

She’s got personality, has values and communicates in a unique way.

Just like you (and probably your ideal client too 😘).

👉 Aim to create lasting relationships with your audience. No broken promises here! Be clear to who your company is and stay true to the values that drive it everyday.

👉 Be bold, be daring and be yourself!

Don’t even think about trying to mimic a chain store or big brand.

Customers are more likely to invest in a brand they feel an emotional connection with. And in fact, most big brands try to replicate the “feel” of an independent brand ( 🤩 now there’s a win for team small business!).

👉 Lastly, keep your brand IMAGE consistent by choosing a few brand colours, text fonts and templates, then stick to them!. (Aka. Build a BRANDING BOOK).

There it is 🙌 simple branding tips for the busy entrepreneur!!